Smykova М., Yolсu С. and Sokhatskaya Н. 2025. Managing the Perception of Coffee Shop Advertising Communications: A Neuromarketing Approach. Economic series of the Bulletin of L.N. Gumilyov ENU. 3 (Sep. 2025), 161–178. DOI:https://doi.org/10.32523/2789-4320-2025-3-161-178.