Оразгалиева, Э. and Smykova М. 2024. The use of neuromarketing research to assess digital medical services. ECONOMIC Series of the Bulletin of the L N Gumilyov ENU. 2 (Jun. 2024), 312–326. DOI:https://doi.org/10.32523/2789-4320-2024-2-312-326.