Smykova М. .; Rakhmanova А. Evolution of models of integrated marketing communications in restaurant business. Economic series of the Bulletin of L.N. Gumilyov ENU, [S. l.], n. 1, p. 221–229, 2023. Disponível em: https://bulecon.enu.kz/index.php/main/article/view/375. Acesso em: 8 jan. 2026.