Smykova М.; Daurenbekova К.; Artykbayeva А. Neuromarketing research of communication efficiency of tourist advertising. Economic series of the Bulletin of L.N. Gumilyov ENU, [S. l.], n. 4, p. 301–311, 2023. DOI: 10.32523/2789-4320-2023-4-301-311. Disponível em: https://bulecon.enu.kz/index.php/main/article/view/643. Acesso em: 12 feb. 2026.