AZRETBERGENOVA, G.; SYZDYKOVA, A. Formation of brand positioning strategy in small and medium enterprises. ECONOMIC Series of the Bulletin of the L N Gumilyov ENU, [S. l.], n. 2, p. 27–44, 2024. DOI: 10.32523/2789-4320-2024-2-27-44. Disponível em: https://bulecon.enu.kz/index.php/main/article/view/792. Acesso em: 3 jul. 2024.