Smykova М.Р., and Rakhmanova А.К. “Evolution of Models of Integrated Marketing Communications in Restaurant Business”. Economic series of the Bulletin of L.N. Gumilyov ENU, no. 1 (January 27, 2023): 221–229. Accessed January 21, 2026. https://bulecon.enu.kz/index.php/main/article/view/375.