Cluster-based policy tourism development at the regional level

Abstract

The article examines the state of development of tourism industry in the Akmola region of Kazakhstan,
as one of the territorial segments of the Kazakhstan tourist cluster.
The study identified priority areas to organize tourism industry; advantages and disadvantages of development of
tourism industry; a system of determinants determining the competitive advantages of this area of entrepreneurship
in the region.
Main directions for promoting the development of clusters at the regional level are identified: support for institutional
development of clusters; development of support mechanisms for projects aimed at improving competitiveness of
enterprises; ensuring buildup of favorable conditions for the development of clusters.
Recommendations are proposed for creation of tourism development strategy at the regional level — concurrent
development of the territory as a place with recreational and investment attractiveness. The formation of tourism
industry will be one of the mechanisms for strategic development of the region.