Analysis of the current state of business tourism
Views: 100 / PDF downloads: 215
Keywords:
business tourism, MICE tourism, tourism development, travel market, purposes of visit, business activity, bleasure tourism.Abstract
Business tourism is one of the most dynamic and economically profitable forms of
tourism. Since business tourism has been influenced by external and internal factors, the study
aims to analyze business tourism in today’s complex and constantly changing environment. The
article explores the impact of the COVID-19 Pandemic on business tourism, what other problems
exist in the industry, and the prospects for business tourism. The authors analyze the evolution of
the concept of business tourism, investigate the structure of business tourism, and reveal modern
trends and new forms of business travel, such as bleasure tourism. Statistical analysis of business
travel data for 2000-2020 and analysis of the impact of the pandemic on business travel was
used to identify modern business tourism issues. To assess the relationship between economic
growth and business tourism development was used the correlation and regression method. The
results of the study included an assessment of the state of business tourism, a SWOT analysis,
the advantages of business tourism in comparison with other types of tourism, the problems of
business tourism, and forecasts for the future development of business tourism.