Analysis of modern methods for determining the competitiveness of enterprises

Abstract

Market conditions of management necessitate regular assessment of the competitiveness of
the enterprise and analysis of its defining indicators. Methods of assessing competitiveness are diverse
and depend on the purpose of the study, the possibility of obtaining the necessary initial information and
research subjects. The article describes the methods for assessing the competitiveness of enterprises, their
advantages and disadvantages. The article also notes that the competitiveness of an enterprise is, first and
foremost, a factor determining its longevity in the market and determining the level of satisfaction with the
products and services provided, as well as the efficiency of the market.