A comprehensive study of Kazakhstan's cultural heritage and its impact on domestic tourism

Abstract

Cultural heritage is not just a static imprint of the past, but also a dynamic contribution to the current and future socio-economic structure of the country. The article examines the dynamic relationship between the cultural heritage of the Republic of Kazakhstan and the growing sphere of domestic tourism. The study focuses on assessing how the rich cultural heritage of Kazakhstan can be strategically used to stimulate the sustainable growth of domestic tourism, strengthen national pride and cultural identity, and also covers several key objectives: to analyze the state of Kazakhstan's cultural heritage; to assess its potential as a development factor for domestic tourism; to assess the level of awareness about cultural heritage objects; and formulate pragmatic recommendations on the use of heritage for the development of domestic tourism. The significance of the research from a scientific point of view covers the academic discourse on cultural tourism, and the practical part offers an action plan for stakeholders in the industry. Using a systematic methodology, the study synthesizes existing literature to contextualize research within the broader academic landscape and uses quantitative methods such as surveys to collect empirical data from tourists and tourism professionals. This mixed methodological approach makes it possible to get a comprehensive understanding of the perception and behavior in relation to cultural objects of Kazakhstan. The practical significance of the research results lies in providing a strategic framework for the integration of cultural heritage preservation, offering recommendations for the development of domestic tourism in Kazakhstan. The analysis and results clarify the key role of cultural heritage in the development trajectory of the tourism sector of Kazakhstan. Thus, it was revealed that the cultural heritage including both tangible and intangible elements, serves as a powerful incentive for domestic tourism.