Features of the development of the tourist cluster in the border region: The Austrian road

Abstract

At the current stage of tourism development in Kazakhstan, a cluster approach is used that
significantly improves the social and economic efficiency of tourism activities. A number of tourism projects to
create the core of the territory occupies a special place in the geographical location of the border areas. According
to experts,a viability for tourists formed under the influence of a high potential for the development of cross-border
tourism. In this context, cross-border tourism cluster in the East Region of the country based on two destinations in,
that is proposed to combine the Katon-Karagay State National Natural Park and Markakol State Nature Reserve as
one tourism products. The analysis showed the need for the development of the two objects (Katon-Karagay State
National Natural Park and Markakol State Nature Reserve), by creating a tourist cluster, for which is proposed to use
the Austrian way, to improve the efficiency of development of the tourism cluster Katon-Karagay National Park and
Markakol State reserve.