Leadership potential of Russian youth: an inside and outside look
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Keywords:
Leadership, youth leader, the younger generation, values, characteristics of a leader, metaprograms, Russian Federation, potential, research, branding.Abstract
The article discusses the main approaches to the development of youth leadership in Russia. Studied the
conceptual model of the theoretical foundations of leadership. The current socio-economic situation of the Russian
youth is analyzed. The results of the research of leadership potential of the Russian youth are presented. Special
attention is paid to the analysis of personal characteristics, values and metaprograms that determine the development
of leadership potential. The view from the inside (assessment of young Russians themselves) and the view from the
outside (as they see the Russian youth foreigners) were given. The authors propose an approach to the development
of leadership potential of youth of the Russian Federation on the basis of branding.
