The impact of digitalization on human resource management in project-oriented companies

Abstract

The purpose of the article is to identify the impact of digital technologies on human resource management in project-oriented companies and to develop effective strategic solutions. Methods – dialectical and abstract-logical methods, content analysis of scientific literature, comparative and structural analysis, as well as a survey of representatives of construction and IT companies in Almaty and Astana. Results – based on a survey of 60 respondents, an analysis of the level of digitalization of HR processes and the specifics of using digital tools in personnel management was carried out. It has been established that digitalization is primarily partial and manifests primarily in the selection and adaptation of personnel, as well as in communication and the coordination of project teams. The differences between construction and IT companies are revealed due to the level of digital maturity and the degree of technology integration into the project management system. The main barriers to digitalization have been identified, including a lack of digital competencies, resistance to change, and limited resources. Strategic solutions to increase the efficiency of digitalization of human resource management are substantiated. Conclusions – the digitalization of HR activities in project-oriented companies is at the stage of formation and is characterized by fragmented implementation of digital solutions. Improving the effectiveness of human resource management requires a systematic approach to digital transformation, the development of digital competencies, the integration of HR functions with project management, and the expansion of the use of analytical tools.