E-commerce in modern conditions in Kazakhstan

Abstract

E-commerce at the national level allows many businesses to make their presence known in the
market. It also allows you to expand your economic activities and opportunities beyond national borders. With
the penetration and convenience of the Internet, many online consumers freely turn to online stores, which in
turn easily compete with their physical competitors in various countries around the world. Today, e-commerce
is perceived as an independent and profitable area of any business and has huge growth opportunities.
The article deals with the problem of reducing the performance indicators of enterprises in trade due to a
decrease in sales volumes, which are caused by the restriction of the activities of retail stores. One of the ways
to maintain profitability in the prevailing conditions proposed by the author is e-commerce, which has become
widespread in quarantine conditions, and which in practice can be implemented by creating online stores.