Methods of evaluation the innovative potential in the companies

Abstract

In the article, the authors examined the issues of formation and methods for assessing
the innovative potential of an enterprise. The article uses general scientific methods: synthesis, analysis,
comparison, synthesis.
Based on the analysis of the features of the innovation potential of the enterprise, the authors
identified its main indicators, groups of elements (resource, functional and organizational, resulting) and
their components: innovation security, sensitivity, efficiency and organization of the innovation process.
The model of innovative development of the enterprise, developed by the authors, based on the
analysis of the internal and external environment, forecasting, choice of strategies, its assessment, the
possibility of introducing various changes: technological and organizational, will help create competitive
and innovative products.