Strategic Guidelines for the Development of the Market of Suppliers of X-ray Diagnostic Equipment of East Kazakhstan

Abstract

Kazakhstan has embarked on a path where mutually beneficial cooperation between the
state and the private sector should lead to the successful implementation of socially important projects
in sectors traditionally related to the sphere of state responsibility, including, inter alia, health care.
Kazakhstan’s market for X-ray diagnostic equipment is large and dynamic enough. But, despite the
perspective of its development, the main problem is the fact that in some segments (computer tomography,
angiographs, etc.) local manufacturers are completely absent. The market is saturated due to the supply of
necessary equipment from abroad. As research task authors have defined an attempt to estimate strategic
reference points of the market of suppliers of the radio-diagnostic equipment of the companies of the East
Kazakhstan region. The main content of the study is the analysis of the environment using the SWOTanalysis
method. Based on the presented methodology the circle of problems of development of this branch
is described and ways of their solution are defined. In conclusion, the strategic directions of short-term
and long-term development for companies operating in the market of suppliers of radiological diagnostic
equipment are presented. The results in the form of the research methodology will be interesting for
marketing specialists, economists, representatives of both private companies and state organizations and
development institutions, as well as investors