In the context of tourism development in transboundary areasways to determine the tourist potential(On the example of East Kazakhstan region

Abstract

This article discusses ways to identify the tourism  potential of tourism development in cross-dobder regions of the Republic of Kazakhstan, and information about their improvement. The indicators of tourism development in the East   Kazakhstan region are analyzed: the dynamics of the growth of official statistical indicators, the reception of tourists by tourist facilities in recent years, the number of people employed in the tourism sector, the amount of their respective wages, the results of a survey among potential consumers. Also, the state  program documents are considered and  the main organizational functions for the development of tourism in the country are highlighted. The development of tourism contributes to the improvement of the socio-economic situation of the region: entrepreneurship, income generation,  jobs, thereby reducing poverty. The article offers an analysis of the main indicators of the development and current state of  tourism in the country and individual regions; the main problems and opportunities are  considered;  the main identified obstacles are shown;  the tourist potential is formulated.