The possibility of using soft skills in the practice of the marketing service of the enterprise

Abstract

In the conditions of uncertainty in the development of external factors of production,
the role of the marketing service of the enterprise is being actualized. Today it is important to use
interdisciplinary tools to manage the complex socio-technological organism of an enterprise. In this regard,
it is necessary to dwell on the possibilities of soft skills, as a modern method of building and managing
interpersonal relations in the enterprise. Based on the main problems of marketing development, it is safe
to say that soft skills are an important tool for increasing its effectiveness. For the promotion of most goods
and services today the cooperation of professionals from different areas are required. Such cooperation is
possible based on the development of soft skills. In modern conditions, there is a clear symbiosis of such
research areas as marketing and management. Their interaction has been little studied. It is necessary to
more actively use the results of this “tandem”. If we compare the structural elements of the SS and the
general marketing objectives, we can distinguish quite a lot of directions of their interaction. In modern
soft skills there is even a direction that is directly related to the marketing activities of the enterprise. It is
about developing basic sales and negotiation skills. Communication skills play an essential role
in the professional activities of marketing service workers. It is important that the marketer have
a sufficient level of communication culture skills. If the company’s marketing duties are imposed on the main types of flexible skills, then the need for their presence in the practical activities of
the marketing personnel of the enterprise will be even more pronounced.