Business projects in the field of ethno tourism as a direction for increasing tourist attractiveness and protect cultural heritage of Kazakhstan

Abstract

The relevance of the study is determined by the fact that ethno tourism in the Republic of
Kazakhstan is of interest to both Kazakhstan and foreign travelers. The purpose of this article is to consider
business projects in the field of ethno tourism as a direction for increasing tourist attractiveness and protect
cultural heritage of Kazakhstan.
In the modern world, ethno tourism is becoming especially widespread, since directly it provides
an opportunity to learn the traditions and culture of different ethnic groups not from books or television
programs, but directly through immersion in the environment. The weak level of theoretical and
methodological research of ethno tourism field and its conceptual framework is an urgent problem. The
article deals with methodological approaches to the study of ethno tourism, summarizes the methodological
foundations of the study of ethno tourism. In this research mathematical and economic analyze methods
were used. According to the result of research by creation of ethno villages everyone can personally
see the traditional housing and household buildings, local residents in national costumes, participate in
traditional celebrations, try dishes of national cuisine and buy traditional items as souvenirs. Development
of business projects in the field of ethno tourism is an excellent opportunity to explore the history of
amateurs and scholars, and in addition, find out about their own roots.