Developing an entrepreneur’s digital competency profile

Abstract

The article proposes an approach to the formation of digital competencies in
entrepreneurship in five groups: information and data, communications in the digital environment, digital
content and creativity, security, problem solving. Using the focus group an assessment was made of the
importance and level of training of digital competencies in entrepreneurship. Based on the results of the
study, an entrepreneur digital competency profile was formed, which consists of three groups: basic, key and
additional competencies. It is concluded that the state, educational institutions and the entrepreneur should
actively participate in the development of basic and key digital competencies of an entrepreneur within
the framework of the concept of lifelong education. Additional competencies should be the responsibility
of the entrepreneur himself, striving to continuously maintain his level of competitiveness in the digital
economy.