Assertive behavior of the manager as a tool of human resource management

Abstract

The aim of the research is to reveal the meaning of assertive behavior based on Sheinov’s
theory, and the possibility of its application in human resource management, as a necessary tool to increase
the effectiveness of a company.
The research methodology is the situational and comparative analysis of the available theoretical
aspects of the manager’s assertive behavior, monitoring and synthesis of existing developments in this field.
Originality/value of work - The ability of using the assertive behavior of the manager, as one of the
tools for effective personnel management and increasing the productivity of the company.
Research results – Based on the foregoing theoretical views of the authors, it can be concluded that
the assertive behavior of a manager can be an effective tool of managers to achieve specific goals of the
company. This will prepare an effective manager who can strategically approach management and can bring
a positive result for the organization