The development of e-commerce in Russia and Kazakhstan

Abstract

The relevance of the article topic is due to the provision of e-commerce new development
prospects for business in the form of savings on transaction costs, the possibility of access to global
markets without the need for on-site presence. This article is devoted to a comparative analysis of
the development of e-commerce in Russia and Kazakhstan. The analysis is conducted on such basic
indicators of the UNCTAD report «B2C E-commerce Index» as the prevalence of the Internet,
the reliability of the mail, the development of non-cash payments and the level of security of
servers. Each indicator is analyzed in more detail, using data from national statistics agencies of
the countries in question and other international organizations. The results of analysis identified
barriers to the development of e-commerce in Russia and Kazakhstan. In order to eliminate the
identified barriers, the authors have made relevant recommendations, the implementation of
which involves the consolidation of efforts of these countries to create and improve conditions
for the development of e-commerce within the EAEU. The results of the study may be of interest
to the Eurasian Economic Commission in addressing the implementation of the EAEU Digital
Agenda, as well as to the relevant national government agencies of Russia and Kazakhstan. The
direction of further research is determined by the possibility of expanding the scope of the analysis
to all EAEU countries.