Coaching as Method to Increase Non-Monetary Motivation and Personnel Performance

Abstract

This article describes the study of innovative approaches in management, in particular, coaching as a method to unlock the inner capacity of employees and increase the intrinsic motivation of staff.

Along with a literature review, the authors present an analysis of an in-depth two-stage interviews conducted both in 2020 and 2022. Sixteen representatives of central public agencies and 7 employees of local administration, including human resource managers and ethics commissioners attended the research.  The main goal of the research was to explore how using coaching or its elements in their work can influence on decreasing number of conflict situations.

Based on the interviews’ results, a statistical model with the Wald-Wolfowitz series criterion was constructed. It showed that using coaching technologies influences the reduction of conflicts, through the development of internal motivation, personal accountability both level of management supervisors and staff; organizational units and the state agency.

Finally, the paper concludes that applying elements of coaching in the aforementioned group of civil servants’ work can ultimately have an impact on employees’ motivation and then affect their performance.

There are a number of limitations related to sampling and the limited number of studies conducted in this area in the public service of Kazakhstan, given by the authors. Thus, they also recommend conducting further research in aforementioned area.