Market barometer. The methods of market analysis with the use of market indicators

Abstract

The main aim of the market analysis is creating an events forecast for the activity of existing enterprises
and the development of new enterprises. This approach helps to reveal the existing mistakes of a business plan,
weaknesses of the marketing structure and management. The role of such research is extremely high, because it
contributes to creating the strategy of start-ups development, young enterprises of small and medium-sized businesses. The analysis of the global companies’ development is conducted in the present work; also, here are examples of the
research of the local enterprises with their activities on the territory of the Republic of Kazakhstan, as well as Aktobe
region in particular.