The main directions of improving the image of civil servants in the Republic of Kazakhstan
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Keywords:
image; reputation; state employee; ethics; communications; public service.Abstract
The article deals with issues related to the formation of the image of a civil servant. There are
noted main problems of the formation of the civil service, such as its non-competitiveness, the high level of staff
turnover in this system and the low image of the civil servant. The article discusses the definition of «image
of a civil servants. The article also considers system measures for the formation of the image of a civil servant,
internal and external factors that affect the formation of the image. There are proposed law enforcement practice
and the regulatory framework governing the activities of civil servants, recommendations for improving the
image of a civil servant based on the analysis of specialized literature. In the context of the creation of a hearing
state, the formation of the image of a civil servant is not only a complex process, but also requires systematic
measures aimed at achieving a single result and including such elements as political, ideological, and cultural
events. A complex and multifaceted process involves the introduction of the principle of a professional state
and the formation of a model of a competent public service that meets high standards. The authors focused on
the creation of optimal conditions for improving the skills of civil servants, improving the legal and political
literacy of employees of state bodies. The system analysis carried out in the article has shown that it is necessary
to regulate the disproportions of the staff number in management activities, especially at the regional level.