Trends in digitalization and development of e-commerce in the field of service and tourism in the Republic of Kazakhstan

Abstract

The article considers the main directions of digitalization of tourism in the Republic of Kazakhstan. Tourism is a priority area for the success of economies around the world. The development of the tourism industry has a positive effect on increasing the economic indicators of the host country, contributes to the creation of many jobs in various industries, develops infrastructure and promotes cultural exchange between foreigners and local residents. Digitalization has not left any segment of the tourist ecosystem untouched. The tourism industry is at the forefront of digital innovation and continues to rapidly transform around the world. The article also analyzes the main changes in the tourism sector for 2020-2021 in connection with measures to counter the spread of COVID-19. One of the most important results of the process of digital transformation of the tourism sector in the post-crisis period is the offer of more affordable services using a convenient and affordable online service.