Assessment of Kazakhstan’s tourist attractiveness for foreign visitors

Abstract

The article is devoted to the implementation ofKazakhstan’s tourism potential and
the assessment of tourism facilities attractiveness for foreign consumers. The interrelation of tourist
attractiveness of the country with the category of tourist potential, factors of tourist attractiveness are
considered. It is concluded that tourist attractiveness is based on the tourism potential of the country,
contributes to the growth of its competitiveness, the transformation of tourism supply into demand, is
associated with various types of its assessment and is the result of the entire previous development of the
republic. The article presents a study of the tastes and preferences of foreign tourists to type of tourism in
Kazakhstan. Negative factors restraining the development of inbound tourism in the country are identified
and recommendations are proposed to eliminate existing problems. The considered resources and tourist
opportunities of Kazakhstan lead to the fact that it is appropriate to form a modern tourist product. The
development of a new tourism product in Kazakhstan would be competitive in the global market for
tourism services and promote to attract foreign tourists to Kazakhstan.