The use of e-commerce to realize the potential of food producers in Kazakhstan

Abstract

The pattern of development of the modern world market is characterized by the growing share
of e-commerce. This is due to many factors. The key role is played by technological development, innovative
technologies in the field of creating and disseminating the capabilities of artificial intelligence, in general, the
digitalization of all spheres of human life. The advantages that e-commerce provides to a real business allow it
to multiply its competitive advantages and expand its sales markets almost limitlessly. In the presented study,
the authors show the possibilities for developing and strengthening the potential of the subjects of the food
market in Kazakhstan, through the active introduction of elements of the e-commerce market. An analysis of
the state of the e-commerce market was carried out and an assessment of the factors of its development was
given. The purpose of the presented study is to substantiate, based on an assessment of reality, the possibility of
developing e-commerce in the sector of production and sale of food products and developing measures for their
active implementation. The study was conducted using the methods of analysis, synthesis, and comparative
evaluation of statistical data.